Monday 5 March 2007

Eat as much as you like sushi in one hour. Make condition of ads clear

The previous post reminded me of this attractive offer of eat as much as you like sushi in one hour. We ordered a reasonable amount and we ate it pretty leisurely. We realised that there is only perhaps five minutes left so we ordered again. We were still eating after the hour and an irate manager came out and told me off for not finishing the what we had ordered in the time allocated. I told him that I thought we could order within that time and as long as we did not waste the food or take it away, it would be fine. I also said that we had obviously ordered too much to eat everything in the hour so why did you not warn us and we would have ordered much less. He told us to never come again.

You may have guessed that that restaurant is now long gone. As a customer, the offer was very attractive regardless of whether you had to finish it all in one hour. But just because the offer was not clear, the whole experience became bad. Do not rely on the customer to know the conditions.

Besides, which offer is better for the restaurant? Of course. Order within the hour but you don't have to finish it. You have a greater chance of feeling satisfied than with a time limit to eat. The time limit to eat will spoil the taste of the food.

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