Epilepsy and the 2012 London Olympics Logo

I did suspect that the flashing and the abrupt changes of the logo may trigger an epileptic fit but I did not write about it yesterday. The media have now highlighted this problem. As soon as I saw the dynamic logo, it reminded me of some flashing images that were triggering epileptic fits a while ago. It is a shame that a company that charged 0.4 million pounds could not think about the consequences well enough.

2012 London Olympics Logo

The people who were responsible for the 2012 London Olympic logo have missed a great opportunity to get the public involved. Why did they pay 0.4 million pounds for the existing logo that was unveiled recently? Instead, they could have asked the public to send in their ideas (you can also give out prizes).

In order to choose the winner, they could have asked the public again. If there are too many designs, finding the best design could be difficult. Fairness could be maintained if the designs are displayed randomly so on average, every design would have its fair share of prominence. But people will probably get too tired to look through all the designs. A certain number of them could be selected by a certain panel of judges. Then the public can choose their favourite more easily.