The people who were responsible for the 2012 London Olympic logo have missed a great opportunity to get the public involved. Why did they pay 0.4 million pounds for the existing logo that was unveiled recently? Instead, they could have asked the public to send in their ideas (you can also give out prizes).
In order to choose the winner, they could have asked the public again. If there are too many designs, finding the best design could be difficult. Fairness could be maintained if the designs are displayed randomly so on average, every design would have its fair share of prominence. But people will probably get too tired to look through all the designs. A certain number of them could be selected by a certain panel of judges. Then the public can choose their favourite more easily.
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